Ruoyi Feng

Date of Award


Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Betsy Thomas

Second Advisor

Brendan Burns


Among the young generation of rising collectors, art collection is no longer just a
personal investment method/financial product. It's a way of the defination of life. The market is full of companies that sell art, but there are no companies that provide follow-up collection services for customers. What is the reason to collect the artwork? How can the artwork fit into my life? Who else has the same artistic interests as me? Can artists cooperate with the real estate market to provide art appreciation for the public? Those are the main questions that if ART will address. if ART can provide customers with multi-faceted art and life integration services, so that art is no longer an item in the basement collection, but a part of lifestyle. And present services in the form of online websites and apps, as well as offline
fusion space. In the service embodiment of the integration of art and life, if ART will realize the offline entity "art buyer's shop" as a venue for member activities at the same time.Artworks come from art galleries around the world. if ART will develop the Asian buyer market for the oversea galleries and accumulate customer groups.