Date of Award


Document Type

MA Project - Open Access

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)


Art Business

First Advisor

Brendan Burns

Second Advisor

Judith Prowda


In large cities such as NYC, there are a great number of individuals have good tastes in art. Many of them, such as wall-street bankers and traders, also like to seek risks. They are smart enough not to gamble too much although they still feel excited in the uncertainties. This venture provides an opportunity for artists to showcase their casino theme artworks in an immersive AR casino theme experience. The audiences have an opportunity to view and collect art in a setting that feels like casino, with drinking services, music, and various casino games using playing chips. Potential revenue generation comes from selling tickets, selling playing chips, and commission of art sales. It is a unique combination of the excitement of casino and the beaty of art allowing people enjoy gambling without financial loss. The proposed business has a strong impact to the art market. It provides a new art exhibition experience that can attract audiences into an immersive setting, which increase willingness to purchase artworks with casino themes.