Date of Award

2021

Document Type

MA Project - Restricted Access (SIA Only)

Project Type

MA Project - Business Plan

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Maria Sancho-Arroyo

Second Advisor

Brendan Burns

Abstract

Vaart is an online community and marketplace focusing on promoting and developing Art and Design. The objective of being community providers is to create an online environment where individuals interested in art and design can access to a fast, convenient one-stop platform to focus on their interests. Also, it offers the opportunity to follow and to discover both, new artists and potential collectors. Moreover, it is an ecommerce platform, in which, in addition to discover there is a possibility to buy the artwork and design. Vaart is the intersection point of art, technology and business, in which everyone learns and has the possibility to buy exclusive an affordable art.

Vaart’s business is developed between Europe and the United States of America. At the early stage the services and products will be developed mainly in Madrid and New York. Our main target market corresponds to Millennials that live in big cities and are interested in art and design but do not know how, where and when to buy. Likewise, they would already have flourishing career and are looking to buy art for several reasons, such as aesthetics, passion, investment, etc. Moreover, the online art market is growing globally.

Vaart is a small venture that has ambitious business and expansion objectives. It will be launched in September 2021, after deepening the market research and finding the appropriate funds to launch this business.

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