Date of Award

2026

Document Type

Dissertation

Degree Name

Master of Arts (MA)

Department

Art Business

Abstract

This dissertation investigates how “Latin American art” emerged as a category within the intertwined fields of museums and the art market, revealing how institutional, linguistic, and economic practices shaped its visibility and limits. It argues that the label was never neutral, but a performative construct born from colonial histories and sustained by market logics that translated cultural difference into economic value. Drawing on decolonial theory, the study examines the creation of MoMA’s Latin American Collection (1943) and Sotheby’s establishment of its Latin American Art Department (1979) to trace how regional identity became a curatorial and commercial framework. Through discourse analysis, catalogue comparison, and market data, the research demonstrates that while these mechanisms granted visibility to artists from the region, they also reinforced internal hierarchies and notions of otherness.

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