Yvette Abiuso

Date of Award

2021

Document Type

Thesis - Open Access

Degree Name

Master of Arts (MA)

Department

Art Business

First Advisor

Maria Sancho-Arroyo

Second Advisor

Betsy Thomas

Abstract

This paper argues that the market of ancient art will rise because of three positive trends: dealers, auctions, and galleries offering both antiquities and contemporary art together to potential collectors; the improving and added transparency of provenance research techniques; and millennial art collectors who have brought a new perspective to the art market. This study will explore if the combination of ancient art and contemporary art in gallery settings has increased sales. It will ask how much has “crossover collecting” affected the art market by exploring the techniques used by modern galleries to implement both genres in art fairs and openings. This research will show how improved standards and increased transparency into provenance research will increase ancient art sales by showing data recently compiled disproving the false narrative associated to ancient art. It will explore how the socio-demographic profile of millennials, the generation just entering their high-earning years, will influence the ancient art market. This is shown by discussing how their interests connect to ancient myths and how they are increasingly more interested in the antique aesthetic.

Distinction

1

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