7 Lessons Learned for Digital Culture

Christine Kuan, Sotheby's Institute of Art


The digital landscape has changed radically in the past decade, and so has institutional thinking about the Web. As recently as the 1990s, museums were terrified of other websites linking to their websites without their express permission. Some cultural institutions and libraries were apprehensively putting thumbnail images of their works online — for reference only (certainly not for reuse or publication). When websites started making high-resolution images available online, many cultural heritage institutions saw this as a foray into dangerous territory and took all possible measures to lock down and “protect” their digital assets. Fast forward to now, and many museums are giving away high-resolution TIFF files as part of their newly minted open access policy. In a slow but certain sea change, museums today are aggressively vying for visibility and users on the Web through as many channels as they can possibly manage — Facebook, Twitter, Pinterest, YouTube, Google Art Project, Flickr, Weibo, Tumblr, and others…

Published in Digital heritage and culture: strategy and implementation / editors, Herminia Din, University of Alaska Anchorage, USA, Steven Wu, Innoleaders Pte Ltd, Singapore. (©2015)